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“Warner Bros. Joins Fight for Streaming Market Shares: Prices on Max Drop with Ads!

The streaming wars have officially been cranked up to full power, and the latest salvo comes from Warner Bros, with a newly-announced drop in the price of a Max subscription that includes ads. The move signals Warner Bros’ increased commitment to competing with the big names in streaming media, including Netflix, Hulu, and Disney+.

In an effort to gain a foothold in the streaming marketplace, Warner Bros recently launched Max, a streaming service that comes with an extensive library of movies and TV shows. Despite the competitive price point, Warner Bros faced lukewarm response from viewers who were already subscribed to what felt like endless other services.

In an effort to increase their visibility in the ever-crowded streaming landscape, Warner Bros has decided to drop the price for Max subscriptions that include ads. The company hopes this move will make their service more accessible to customers, who after months of coronavirus-related lockdowns may find themselves a bit short on cash.

The new ad-supported Max subscription now costs just $8.99 per month, a 40-percent drop from the original price of $14.99. According to the executives at Warner Bros, the lower price point is part of a wider effort to make streaming video more affordable.

But the move could also be part of a strategy to deprive Netflix and Hulu of some of their user base. With a low price and an extensive library of movies and TV shows, Max could easily attract customers who may be skittish about investing in pricier subscription services.

It’s clear that the streaming wars have only just begun. With the latest move by Warner Bros, it’s likely that the competition is only going to intensify as we approach the end of the year. It remains to be seen if this new pricing model will be enough to draw in more subscribers, but one thing is for sure: the streaming landscape is sure to be shaken up as the battle draws on.