“Stunts for Hire? Rising Crash Deaths Push Companies to Rethink Driving Advertising!
As automobile companies continue to grow, so has their involvement in advertising businesses. Along with the entertaining nature of commercials, there is also an unfortunate side. Studies are increasingly showing that stunts performed in these commercials could be the cause of more car crashes and fatalities, and it might be forcing businesses to change and rethink the way they advertise their product.
In recent years, car accident fatalities have been on the rise. According to the National Highway Traffic Safety Administration, over 40,000 people were killed in vehicle crashes in 2019. Approximately 28 percent of these deaths were attributed to speed-related accidents, and this number is just rising.
This alarming statistic has caused some automotive companies to take a hard look at how they use stunt driving in their television and YouTube commercials. Many drivers do not realize that the stunts performed by professional drivers are actually extremely dangerous and should not be attempted on the road.
For instance, drifting and spinning wheels are a common sight in car commercials, which encourages chases and dangerous driving habits in real life. The same can also be said about companies that often engage in dangerous driving maneuvers, such as racing on rural roads.
The risk of fatal car crashes due to reckless driving and distractions is greater when individuals are trying to emulate the stunts seen in these commercials. To prevent more fatalities, companies must be more aware of the dangers involved and adjust their advertising strategy appropriately.
Companies are now considering a complete overhaul in the way they advertise their product. By demonstrating safer driving habits and refraining from dangerous stunts, automotive companies can help to reduce the number of deaths associated with vehicle accidents. For instance, companies can focus on featuring cars with a sense of adventure, but in a much tamer setting such as closed courses.
There is a growing concern among automotive companies that the rising number of car crash fatalities could potentially hurt their reputation and business. As a result, they must take responsibility for their influence on dangerous driving habits, and rethink their advertising techniques. The ultimate goal is to keep the environment safe and prevent any more deadly accidents.